Barbour, publishers of the leading Barbour Compendium product directory, have launched an evolution of their product search website, now called Barbour Product Search.
The new site reflects the results of Barbours user group research programme which highlighted the key features of a useful product search website - clear search routes to products, good quality product images and fast search results.
Built on an enhanced technical platform, Barbour Product Search offers architects, contractors and other building specifiers fast access to detailed building product information. The site delivers a fully searchable database of products and suppliers featuring product images, case studies, downloadable product catalogues and the lastest product news items, as well as technical data and project information.
Product information on the new site is quicker and easier for users to find. The site's improved layout and navigation features a choice of product search routes specifiers can browse for products by category, search by key words or use a new image search feature.
Good quality product images play a key role in the new site and feature prominently throughout company and product profiles. They are also a key element of case study information where they play an important role in demonstrating products in situ.
Barbour Product Search drives all the latest news from manufacturers straight to a users inbox by delivering regular e-newsletters which feature information on new products and projects. As Director of Barbour Manufacturer Services Division, Ian Hancocks comments; A fast and proactive approach to delivering product information is at the heart of Barbour Product Search. We offer users not only a choice of how they search for products, but we take new product and project news directly to their desktops, in a punchy and digestible format.
The performance of Barbour Product Search site is underpinned by an enhanced technical platform, which serves rapid search results. This, coupled with a comprehensive search engine optimisation programme, ensures the site will be ranked competitively in search engines, helping it to remain front of mind with web users.
The site will be updated daily by an in-house team of editors to ensure the quality and currency of content. Ongoing enhancements to the site will be delivered throughout 2009 as part of an online evolution programme.
Barbour Product Search is a companion service to Barbours annual printed product directory, the Barbour Compendium, which has been a flagship publication amongst architects and specifiers for over 40 years.