The Barbour Product Search team is delighted to announce that after a successful new website design and launch, we have been nominated for ‘Best Use of Website’ at the Construction Marketing Awards 2016.

Our business has been effectively promoting specifiers products for more than 50 years, and with the latest redesign we have invested in new technologies and digital channels to encompass recent significant changes in how specifiers look for product information and engage with manufacturers.

Our team, alongside an external consultant group, BoxedRed, undertook extensive research to determine our key objectives and strategy. The objectives included; increasing the level of visitor engagement, providing clients with more enquiries and integrating the Barbour Product Search brand and website more closely with our UBM partner brands; all with a focus on continuing to improve the service we provide our customers.

Alongside our new website, our content distribution channels such as newsletters, social media and partner brands, ensure we can maximise our presence with our specifier audience.

Commenting on the nomination, Adam Valentine, Content Director at Barbour Product Search said: “We’re really pleased to be shortlisted for ‘Best Use of Website’ in these prestigious industry awards.”

“Over the past 3 years we’ve been developing the Barbour Product Search offering, moving away from a ‘traditional directory’ to a showcase where we can effectively communicate with architects and specifiers through various online channels, ensuring they can easily find the product information they need.

“The new website allows us to integrate content, channels and the brands we work with, connecting our customers to our network of product specifiers.”