The forefather of all UK cellular building product manufacturers is celebrating its 40th anniversary. Celuform was the first product manufactured in the UK using the Celuka process.
Today the UKs cellular building product market is worth £120m per year with very few streets in the UK without window boards, soffits or fascia boards made of cellular PVC-UE, to match the PVC-U glazing products that are such a feature of the Britains housing stock.
In 1972 Key Terrain a company which manufactured pitch fibre pipes and rainwater goods owned by the mighty Reed International, purchased a licence giving it exclusive rights in the northern hemisphere to manufacture products using the Celuka process, branding them Celuform
Celuform sales and marketing director Simon Reynolds said: While the product was ground breaking and solved many of the problems associated with wood, the construction industry took some convincing. Celuform at this time was more expensive initially, but time and money could be saved on maintenance.
The real breakthrough came in the local authority and social housing markets, which recognised the cost saving possibilities in not having to maintain these products.
Having educated a market once wedded to wood about the benefits of PVC-UE, today the companys key product Celutex is a lightweight, shiplap embossed cladding board that successfully imitates timber. Ironically for a company that trained so many joiners, Celutex can even be used and installed using traditional wood installation skills, practices and tools.
Sales and marketing director Simon Reynolds added: The Celuform brand was and continues to be about high quality products. Its written into the fabric of what we do and we plan to continue to produce innovative products for our customers for the next 40 years and beyond.