Celebrating its 20th successful year of trading, Coventry-based hydroponics innovator, HydroGarden, is the headline sponsor for the 34th annual Weston Beach Race, taking place in Weston Super Mare this October.

Regarded as one of the world’s biggest and most extreme off-road races, it features some of the world superstars of motocross and enduro* racing alongside amateurs. The three day festival of racing and entertainment is run by RHL Activities Ltd, the company synonymous with Off Road motorsport and promoter of the Thor British Youth National Championships.

HydroGarden’s managing director, Jonathan Aldridge, attended the event last year and subsequently approached RHL about HydroGarden being involved as a sponsor: “I was blown away by the scale of the event, the fantastic atmosphere and the sheer determination of the riders to compete to the bitter end".

“Being a leader in a niche market we look to create partnerships with experts that are excelling in their own niche areas. This sponsorship fits perfectly with that ethos and we’re very excited to be a part of this year’s event.”

Gareth Hockey of RHL Activities, spoke about plans to make this year’s event the most memorable to date: “I am very pleased to have such an innovative dynamic worldwide company outside of the sport join us".