Merchants can make the most of valuable opportunities in roofing

Building and roofing merchants could be missing out on increased sales by ignoring the valuable opportunities that are available in roofing.

Marley Eternit, the UK’s leading roofing manufacturer, says merchants across the UK could be bringing in extra income during the tougher economic climate by extending their product portfolio and becoming roofing stockists, or benefit by expanding their range of roofing fittings and accessories.

Mike White, Commercial Manager at Marley Eternit, said: “There is a real opportunity during these tough economic times, not only to increase sales, but also to improve the service offering to customers and give them more choice.

“Roofing products are not usually an area for traditional builders’ merchants because it is perceived to be a specialist area. However this has recently been a good growth sector for many builders’ merchants, providing new business opportunities and a chance to boost sales.

“For roofing merchants, they can increase their revenue by expanding their current range to include fitting and accessories which is a growing area in roofing. For example, dry fix products have become increasingly popular, due to their low-maintenance properties, and provide a good way to cross-sell and increase margins.

“The added value in basic, essential accessories is significant and one that should not be ignored. Including these items can increase the value of a roof tile order by around 40%.”

To help merchants see first-hand the opportunities available, Marley Eternit has released an easy-to-use A5 Roofing Product catalogue designed specifically for them. The handy pocket guide contains details on the comprehensive range of roofing products and accessories available.

It has clear and concise information on the whole range of Marley Eternit roofing products, including the various types of tiles and slates, fittings and accessories, dry fix and ventilation systems and services available. The compact and lightweight format makes the A5 catalogue an ideal guide for merchants and stockists and an easy reference tool for contractors on site.

Mike White adds: “We realise that good product knowledge is essential to increase confidence so we offer a training programme designed primarily for merchants who stock Marley Eternit products. Our dedicated sales team will also be on hand to offer advice and guidance, along with the Company’s technical expertise.”