Pinterest Guide for Building Product Manufacturers

Pinterest Guide for Building Product Manufacturers

Since its launch in 2010 Pinterest has grown rapidly to become a key social media platform. Pinterest is an online bulletin board where users can share images by pinning them to themed boards. Many architects and interior designers are already utilising Pinterest to collate visual inspiration for projects making the platform a great way to get your products on their radar.

As a marketing tool Pinterest can be very useful in an industry as visual as construction. Many specifiers want to see the aesthetics of a product and how it looks in situ. Creating boards containing case studies is a great way to demonstrate your expertise, highlight how your product performs or has solved a particular problem.

If you are thinking of adding Pinterest to your social media strategy I have put together some tips to help you get started.

Key Pinterest Terminology:
Pin – an image that is added to Pinterest either via a link from a website or uploaded directly
Board – this is where your Pins are. Boards group together related pins and are followed by other users
Repin – this is when another user shares your Pin to one of their own Boards

Pinterest Guide

Do your research:
Look around the network, see what catches your eye and interests you. This will allow you to better understand what works and what doesn’t within your community. Pinterest is social media and not an advertising platform so be sure to comment, like and re-pin as often as you pin your own images so that you are engaging your audience.

Optimise your Pins:
Each Pin can be linked to any page on your site and has space for a description. When uploading your own images ensure that the file is named correctly and the description includes relevant keywords. Once an image has been uploaded be sure to edit your Pin to include a link back to your site.

Peak times:
To ensure that your content is seen by the most users be sure to Pin at peak times. The best times to Pin are between 2pm and 4pm or 8pm and 11pm. Make use of Pinterest’s mobile app to engage with your followers when you are out and about.

Should I give Pinterest a try?
• Do you want to showcase your products to specifiers?
• Do you like to keep up to date with industry trends and news?
• Do you like to be inspired?
If you answered yes to ANY of the above you should definitely give Pinterest a try!

And finally…
If you have a Premier Profile on Barbour Product Search, and a Pinterest account (or any other social media) please let us know if we haven’t already created links on your entry.

If you’re not already on Pinterest, we hope to see you there very soon – be sure to follow Barbour Product Search for Pins about building products, architecture, interior design ideas and construction industry news!

Barbour Product Search's profile on Pinterest

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Posted by
Lauren Easton - Editorial Account Manager

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