Over the past 3 months we have been working with Chris Ashworth to support building product manufacturers in the product specification process - helping to understand relationships, the decision making process and writing specifications, as well as specification influences and drivers for change.

In case you've missed the articles, you can view them here:

Effective Specification Selling
Understanding the specification process
Product specification influences and drivers for change

Join us on Wednesday 22nd June at 12-1pm for an exclusive Twitter Chat with Chris Ashworth where we will be discussing the product specification process.

We’d like to encourage all building product manufacturers to join the chat and ask questions and participate in discussions, so please get involved.

Simply follow #SpecStrategy on Twitter and feel free to ask Chris any questions you may have in your tweets.

We look forward to you joining us on Wednesday 22nd June - and look out for our next set of articles on 'Specification Selling' coming in July.

If you’d like to comment about this article, please follow this link to our LinkedIn post

Further Information
Chris is a specialist in specification strategy and founder of Competitive Advantage Consultancy which specialises in market research and training for the construction industry. He is a member of the BIM4M2 steering group and Deputy Chair of the organising committee for CIMCIG, the Chartered Institute of Marketing’s Construction Industry Group.

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Please email editor@barbourproductsearch.info if you have any other queries.