Wienerberger Penter clay pavers have helped create a whole new urban environment by forming a key material choice of a £250million investment in Telford town centre.

The project – situated on green belt, waterside land - represented a serious aesthetic challenge for the developers at Morgan Sindall. Careful selection of building materials was of paramount importance to the design and Wienerberger was chosen to provide clay pavers.

There was a clear requirement for the paving to provide Southwater One with a physical and symbolic link between the bold, unapologetically modernist external appearance of the development and its natural surroundings.

The Sienna (Hague Cream) pavers addressed that specification; the warm, sandy, tones blending with the surrounding natural landscape. In addition, the use of Wienerberger’s Mastiek and Auraton pavers, with their clean grey finishes, created a crisp waterfront patina.

Keith Barker, Commercial Director at Wienerberger, commented: “This was a scheme with a great deal of considerations, from material performance and local environment, right down to the smallest design spec - but it’s that sort of attention to detail that defined this project, and made it something that we were so very keen to contribute to.”