Its speed and ease of installation, low maintenance benefits, fresh and modern aesthetic and varied colour options, have seen Marley’s Cedral Lap weatherboard specified to play a central role in the contemporary re-creation of the iconic Butlins’ chalets at a new £16 million development in Minehead. Architects Allison Pike were actively involved in the project since inception, helping Butlins to evolve the chalet concept to meet the needs of 21st century families. Multi award winning Principal Contractors McGoff & Byrne were appointed for the construction phase of the development.

McGoff & Byrne specified Marley’s Cedral Lap weatherboard to create the colourful timber aesthetic synonymous with the facades of the original Butlins chalets, but with the longevity and simple installation offered by the fibre cement cladding. Harry Galloway, Construction Director from McGoff & Byrne, explains: “The original West Lakes Village design utilised timber for the chalets’ cladding. We amended the specification to Cedral as it provided us with a wide colour palette to choose from and would ensure the striking looks of the chalets’ exteriors lasted with minimal maintenance".

Jayne Arkell, national sales manager- Cedral at Marley, comments: “We are delighted to be able to help the iconic 1930s’ Butlins’ chalets make a fun and fresh comeback, with high specifications for 21st century families. By using fibre cement weatherboard, rather than timber, the chalets will still be looking this good for many years to come while still paying homage to the original Butlins aesthetic, with the pastel shades and timber effect detailing.”