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How to make your case studies stand out from the crowd [EVENT]

How to make your case studies stand out from the crowd [EVENT]

Barbour Product Search and Smith Goodfellow PR have teamed up to create a workshop looking at how building product manufacturers can use case studies to create compelling content that will help raise their profile online, and ultimately attract customers.

Creating Compelling Content
Construction PR specialist, Cathy Barlow of Smith Goodfellow PR, will lead a detailed session on the key elements of creating case studies, and delegates will come away with tips and a case study template, enabling them to put their learnings into practice.

Event Details:
When: 5th December 2019
Where: Barbour ABI, Hinderton Point, Lloyd Drive, Cheshire Oaks, Cheshire, CH65 9HQ
Time: Arrive at 9.30am for 10am start. Finish by 2pm.
Cost: This event is free of charge (Lunch will be provided)

Learning Objectives
Over the course of the morning, you will gain an understanding of the following learning objectives:
• How to make the most of the opportunities that digital platforms can offer
• Why content is important
• How to identify your target audience and make your content relevant to them
• What editors look for so that your content gets picked up
• Most importantly of all – you will learn how to craft your case study so that it ticks all of these boxes

9:30 - 10:00 Arrival with tea and coffee
10:00 – 10:15 Welcome and Introduction
10:15 – 11:15 Why go digital and why content is king. Thinking about the elements that make up your case study and your audience
11:15 – 11:30 Break - tea and coffee
11:30 – 12:30 How to structure a case study & Workbook exercise
12:30 – 13:00 Lunch.
13:00 – 13:30 Q&A – Open Discussion.
13:30 Close.

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