Kingspan Group’s status as an industry-leading manufacturer has been reaffirmed as the company became a Business Superbrand for the sixth consecutive year.
Superbrands is the definitive benchmark for brands who’ve set the agenda, outwitted the competition and built enviable reputations.
The UK’s Superbrands are identified annually through an extensive and robust research process that measures the equity of thousands of brands, in both direct-to-consumer and business-to-business markets. Only the most highly-regarded achieve the status of Superbrand.
The Superbrands Annual, first published in 1995 and now in its 19th volume, tells the story of many of these successful brands, exploring their history, development and achievements, showcasing why they are much-loved. These case studies provide valuable insights into the strategies and propositions of the brands that consumers and business professionals trust and admire.
The Superbrands organisation identifies and pays tribute to exceptional brands throughout the world. The UK programme is run under license by The Centre for Brand Analysis (TCBA).
2,500 UK business professionals were surveyed along with a voluntary Business Superbrands Council, comprised of leading business-to-business marketing experts, to identify the top brands. The highly competitive programme is run annually by the Centre for Brand Analysis (TCBA) in partnership with Research Now SSI. This year alone saw over 1,500 brands from across 62 categories judged against the three core factors inherent in a Superbrand: quality, reliability and distinction.
Kingspan Group is globally recognised as an innovator and front-runner in the development of advanced technologies for energy efficient buildings. The company offers a comprehensive product portfolio through its five operational divisions: Insulated Panels, Insulation, Environmental, Access Floors, and the recently formed Light & Air division.
Kingspan Group is also constantly working to minimise its own environmental impact and is expected to achieve Net Zero Energy across all manufacturing sites within two years.
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