Franke has launched a brand new element to its More in Store business resource that supports independent showroom retailers with a collection of Expert Series Video Sessions. The Expert Series Video Sessions each examine a dedicated topic and feature an industry expert who shares their specialist knowledge and provides useful tips and advice. The 5-10 minute videos will cover a wide range of topics including showroom design, PR, marketing, social media a various business topics relevant to kitchen retailers.
The first of four videos on Showroom Design was launched at the beginning of June and features Elaine Cowan, a qualified interior designer and showroom design consultant with 25 years’ experience as the co-owner and designer at Cameron Interiors, whose showrooms in Glasgow and Edinburgh sold prestigious bedroom and kitchen brands Bulthaup and Pronorm. She will deliver four videos on Showroom Design, Display part 1, Display part 2 and Display Accessories
Steve Rutter, marketing operations manager at Franke, said "“We’ve produced the Expert Series now as video sessions that can be accessed by retailers when it’s convenient to them in their day to day business. We know it’s often hard to take time out of the business, so we are coming directly to them and giving retailers the flexibility 24/7 to access this resource whenever they choose online. Our intention is to build up a useful Knowledge Bank of subjects that can be a topical and relevant resource to help retailers run their business and grow and prosper.”