Polyflor’s Palettone collection chosen to reflect branding of Norway’s leading online advertiser

Polyflor’s Palettone collection chosen to reflect branding of Norway’s leading online advertiser

Describing itself as the ‘market of possibilities’, FINN.no is a Norwegian classified advertisements website with sections devoted to jobs, property, vehicles and travel.

As well as providing products and services for sale, it also offers its users inspiration through its blog of tips and advice on everything from finding the perfect job to fixing broken appliances. Established in Mach 2000, the business behind the site has grown significantly over the last two decades, welcoming 3.5 million users each week, and now employing a team of over 400 people who work from its headquarters in Oslo.

In 2019, architectural firm Kravik-Jørundland was appointed to undertake a redesign and refurbishment of FINN.no’s existing canteen space, which it wanted to transform into a modern lounge area and coffee shop with communal seating spaces. Using FINN.no’s profile and logo as a starting point, Kravik-Jørundland developed a colour and design scheme centred on blue, pink and grey hues – and required a floor covering with a wide range of colour availability to bring the concept to life.

Having contacted Polyflor Norway directly, Kravik-Jørundland was introduced to Palettone; a durable yet stylish vinyl covering, it features a solid colour base with complementary toned highlights, creating a range of 50 shades, varying from pale neutrals through to more intense hues. Able to perfectly match coverings from the Palettone collection to the colours used in its design scheme, Kravik-Jørundland selected the range for its project at Finn.no.

Provided in the form of a flexible vinyl sheet, Palettone was also selected for its ability to be easily cut to suit Kravik-Jørundland’s circular design for the building’s flooring layout. Palettone’s Sugar Candy was used across 3,444 sq ft to create an inner circle, surrounded by 8,180 sq ft of Palettone Lunar Landscape to create an outer circle.

Palettone is easy to maintain thanks to its high quality polyurethane reinforcement, and offers outstanding durability, making it ideally suited to heavy traffic communal areas such as those being created for FINN.no. Additionally, it offers sustainability benefits, having achieved an A+ rating from BRE Global for major use areas.

Hanne Jørgensen, project consultant for Polyflor Nordic, said: “Thanks to ranges like Palettone, heavy duty flooring no longer needs to be boring – instead, by utilising Palettone’s range of 50 different shades, designers can apply products which offer functional benefits but also look fantastic, and perfectly complement the colour schemes they have created for their clients.

“As a result, the flooring coverings selected become seamlessly synonymous with the rest of a space’s fit out, working in tandem to represent a brand, its culture and its people, while still offering exceptional performance.”

Top benefits:

  • Outstanding durability, ideal for heavy traffic environments
  • Solid colour base with complementary toned highlights in a palette of 50 contemporary shades
  • Features a layer of polyurethane reinforcement for easy cleaning and maintenance
  • Rated A+ for major use areas from BRE Global

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Polyflor manufactures sheet and tile vinyl flooring. Based in Manchester, the company designs, develops and markets worldwide a comprehensive range for heavy duty, safety and specialist applications. Decorative, safety, rubber and specialist...
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