Polyflor scooped a brace of accolades at the 2011 CFJ/CFA Flooring Industry Awards. The UK manufacturer collected the awards for Vinyl Flooring Product of the Year and Website of the Year.

The manufacturer continues to improve and extend a vinyl flooring portfolio that has been voted the best by CFJ readers for the second year running. Product innovation, best value prices, a focus on environmental progress and world-class service remain key to Polyflor’s success.

Recent highlights include the launches of the Camaro Flooring Collection of Luxury Vinyl Tiles and the distinctive Pearlazzo PUR range of homogeneous flooring. Since receiving this award last year, a further 11 product ranges have achieved the highest possible BRE A+ Global certification, taking Polyflor’s tally of A+ ranges to 25.

Polyflor has also invested significantly in its website, ensuring it is attractive, easy to navigate, easy to find online and that pages are populated with the most relevant and useful information.

“It’s a huge honour to have won the vinyl flooring award for the second year on the bounce,” commented Simon James, Polyflor’s marketing manager. “The support of flooring contractors is integral to our success as a business and we will continue to offer the highest levels of service and product quality.

“Taking home the award for best website is also rewarding. The world of marketing has evolved tremendously and a first-rate website is an important element of any marketing strategy. We continue to invest time and money to improve the site further.”