A campaign to encourage the trade to look deeper into design aesthetics, innovation and performance has resulted in an award nomination for Reynaers, the leading provider of high performance aluminium curtain wall, windows and door systems.
Its “Look Deeper” campaign has been recognised for its creativity and effectiveness across a range of different media for the ‘Promotional campaign of the year – Trade’ at this year’s prestigious G15 awards.
The bold adverts communicated the benefits of Reynaers’ excellent energy-saving products including unitised facades, curtain wall, aluminium windows, sliding patio doors and bifold doors, targeting the commercial and domestic markets with different messages but using the same style. As part of the campaign, a wide-ranging survey of UK architects and a published White Paper looked at the shifting boundary of architectural inspiration, as it moves to the Middle and Far East, from Abu Dhabi to Shandong. Reynaers’ Trend Analysis – the Eastern aesthetic shift is available online.
A competition for a break to Istanbul was also awarded to give a lucky winner a deeper look at the aesthetics of Eastern architecture.
Leading companies across the glass and glazing industry will be attending the awards Presentation and Gala Dinner on November 27 at the London Hilton on Park Lane.
Head of Marketing Hugh Moss said: “We are absolutely delighted to be finalists for Promotional campaign of the year – Trade at this year’s G15 awards.
“This comes at a very exciting time for Reynaers, as we have seen incredible growth this year and are also celebrating our 50th anniversary. It is fantastic to receive recognition for all the efforts of our hard-working team and are incredibly proud that our campaign has been recognised in this way by the judges.”
The company was the proud winner of ‘Promotional campaign of the year – Trade’ at last year’s awards for a provocative advertising campaign aimed at architects.