Reynaers was presented with two awards at the Construction Marketing Awards (CMA) on December 10, 2015, thanks to strong results from its latest campaigns.
This year’s awards saw a range of big names in the construction industry recognised for creativity, innovation and effectiveness in marketing. Expert judges rewarded excellence in the built environment across 22 categories.
Aluminium systems company Reynaers scooped Best Use of Direct Marketing for its innovative ‘Look Deeper’ campaign and was Highly Commended for Best Use of Research and Insight at the awards.
The Look Deeper campaign, worked on with Wyatt International, encouraged partners in the trade and specifiers to take a closer look at design aesthetics, innovation and performance through a series of emails and both online and offline adverts. The campaign met an extremely challenging brief, to deliver attention-grabbing creative across a range of media, raise brand awareness, build engagement with key contacts in the industry and generate enquiries from architects nationwide.
Reynaers was also awarded Highly Commended for Best Use of Research and Insight for its comprehensive research and segmentation project. This comprised around 300 phone interviews with architects, fabricators, retailers, installers, consultants, contractors, builders, and developers. The research gave an in-depth insight into the decision-making process of key partners within the industry – with the results providing a sound base for future strategic planning.
Managing director of Reynaers Justin Hunter said: “We are absolutely thrilled to have won two accolades at this year’s CMA 2015 awards. The marketing team at Reynaers work really hard to come up with new and innovative strategies and it’s wonderful to have them recognised by experts in the industry.”
The judges at CMA said: “Reynaers had a sound, well-structured integrated campaign with good creative, great engagement and strong results.”