New Vision has provided an integrated signage and artwork scheme for renovation works to Bradford Royal Infirmary's Accident & Emergency department and Paediatric ward.

The brief was to inject creativity into the project while also ensuring that the signage remained functional. While the project was primarily a signage brief, it was also felt to be important that a dementia friendly approach was adopted to make the spaces accessible to all audiences.

DLA Freeman White Ltd originally contacted New Vision to discuss signage, but soon established that between New Vision's knowledge and DLA FW’s in-house graphic skills, the two could work together to complete an integrated signage and artwork scheme.

New Vision advised on the best way to realise the designs in terms of materials and production within a tight budget. Together they came up with the ideas for the large animal shapes on the walls and the hot air balloons and sky representations in the waiting room area. These served a dual purpose: not only were they visually stimulating for users of the areas, in particular children in the paediatric ward, but they facilitated the colour coding that enhanced the directional signage; clear wayfinding being a key objective of the brief.

Sophie Bailey-Stevenson, the lead architect, said "New Vision was excellent in presenting us with a range of options and very flexible in helping us come up with a solution that met the brief within a limited budget. Their experience in producing signage for dementia friendly environments was a great advantage.”