The Liverpool Echo newspaper, owned by Trinity Mirror, has recently undergone a re-brand requiring substantial changes across the city centre site in the heart of Liverpool. Signs Now were approached to quote for the project, which involved replacing large signs on the outside of the building, which stands on a popular busy road where Old Hall Street, Brook Street and King Edward Street meet, close to Liverpool docks.
Due the to the size and positioning of the replacement signs, planning permission needed to be secured and permits obtained from the highways agency. Signs Now needed to consider the type of proposed advertisement, total specifications, lighting levels, etc. The fabrication of the built up letters was done in house at Signs Now with their new state of the art letter bender imported from South Korea. The letters themselves consisted of aluminium powder coated letters (with rim and return), with white opal acrylic faces. Inside each letter, standing at over 2m tall, was 5 year white BALT LED lighting.
In all the project was completed on time and went to plan because of the detailed preparation. Before Signs Now left site, they photographed and tested the signage and provided this information to the client for peace of mind. The signs will be guaranteed for a minimum of 5 years, including the illumination.
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