Reynaers Aluminium UK has launched a new 360-degree virtual showroom to showcase what can be achieved with the latest aluminium systems, bringing a close-up look at its glazed solutions to customers’ fingertips.

While Reynaers has a comprehensive showroom at its Birmingham headquarters, featuring many of its windows, sliding and bi-fold doors, and curtain walling systems, the high quality interactive virtual showroom will make viewing the finished product instantly accessible to fabricators, installers, architects, and homeowners across the country.

This latest step in Reynaers’ digitalisation drive takes the customer on a journey through the different products available to gain an insight into how they would look on a completed project – including information points to provide further details about each product and links to online specifications. ‘Hotspots’ on the Reynaers at Home version will provide general information geared specifically towards homeowners.

Designed to replicate the existing showroom, which has the largest selection of Reynaers products anywhere in the UK, the new digital version will make viewing the installed product more accessible to Reynaers’ national network of installers and fabricators. With customers located across the country from the South West and South East throughout the Midlands and up to Northern England, the digital showroom will also help to support the company’s goals to operate more sustainably and cut carbon emissions wherever possible.

Samantha Hill, Head of Marketing at Reynaers Aluminium UK, said: “Visualising the systems in place is important to all clients throughout the supply chain and by introducing this interactive showroom, installers, fabricators and the end customer can get a real taste of how Reynaers’ systems will look in the final project.

“Reynaers customers are welcome to visit the showroom here in Birmingham, but we recognise that is not always practical and wanted to make it as easy as possible to visualise these design-led installations in situ, where you can see what can really be achieved with high-end slimline aluminium glazing systems.

“While the showroom offers a great walkaround experience, future functionality will look to include product demonstrations as part of a programme of continual development in digital resources.”

Under the Reynaers at Home scheme, partners can book time in the central showroom to show clients how systems will look on a completed project – and the 360 virtual showroom aims to bring an added level of convenience to support customers through the scheme. Commercial customers will also have access to a dedicated virtual showroom.

Accessible through any online device, the virtual showroom allows visitors to navigate their way around, browsing a range of products including ConceptPatio 130, HiFinity, and MasterPatio sliding doors; the ConceptFolding 68 bifold door; MasterLine, SlimLine 68 and SlimLine 38 windows; and ConceptWall 50 and ConceptWall 65 curtain walling.

Visit both the Reynaers at Home and commercial virtual showrooms online now.