A new brand identity and logo for Schöck

A new brand identity and logo for Schöck

Innovation has always been a key part of Schöck’s philosophy and their new branding for 2021 is intended to represent a more authoritative and contemporary look for the new decade.

The ‘Schöck seal’, represented by two interlocking brackets, combined with the use of upper-case type, symbolises even more strongly the promise of delivering reliable, consistent quality; at the same time maintaining strong relationships between the company, its customers and its employees. The strapline will continue to be: ‘Dependable by design’.

Schöck’s primary focus is on the development of structural components that make a substantial contribution to building physics – minimising thermal bridges, preventing impact noise in buildings and reinforcement technology solutions.

Mike Bucher, CEO of Schöck AG comments: “Schöck has developed very successfully over the last 30 years. Our company is now more innovative and international than ever – and we want to present this to the outside world.

The most striking feature of the new design is the logo. The blue used in the logo is darker and becomes the leading brand colour and the Schöck name is now presented in upper-case type.

The new Schöck seal stands for a clear promise. It is a symbol of quality and value, of reliability and security” explains Mike Bucher. “These are values that are at the core of our actions, even in times of digital transformation.

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In the UK Schöck provides both thermal insulation and acoustic insulation solutions. Its market-leading range of load-bearing thermal break elements, known as the Isokorb, allows connections to be made between concrete-to-concrete, concrete-to-steel...
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 Staniford House, 4 Wedgwood Road, Bicester, Oxfordshire, OX26 4UL

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