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AKW goes social with Styleability message

AKW goes social with Styleability message

With the launch of its Styleability campaign, AKW has taken its lifestyle messages to a wider audience with a strong presence in the social media. The leader in showering, daily living and kitchen solutions for the elderly and disabled people is now spreading its message on Facebook, Twitter and You Tube.

Social media are important for AKW to interact directly with its target audiences, drive visitors to its website, launch awareness of key product ranges and motivate audiences to communicate with each other and share experiences. Already amongst its followers are the British Heart Foundation, Dementia UK, Age UK, Scope, Aspire or Carers UK. An additional presence on YouTube in the form of an Independent Living film produced by ITN covers case studies showing how AKW products have helped people improve their quality of life.

Joanna Marston, Marketing Manager, says: “We looked at the use of social media by our key audiences – the elderly, disabled people, occupational therapists and architects and installers – and we found that all have very active online communities. For example, we found that 45% of disabled social media users say that they use Facebook or Twitter to socialise and share experiences. These are also the perfect channels for us to engage with ‘real’ people in their own homes and to reach the professionals who support them.”

Facebook hosts AKW’s multi-media and both Twitter and Facebook link directly with the AKW website www.akw-ltd.co.uk

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