Altro won Best Building Product in BBH Awards 2011.
Altro Whiterock Digiclad brings a wealth of new possibilities to interior design, showcased perfectly at the newly-refurbished children's unit at Salisbury District Hospital.
Entire rooms can be transformed through the unlimited use of colour, texture and images printed onto PVCu cladding, creating themed focal points that are light-fast, anti-bacterial and low maintenance, even in busy clinical areas.
Providing an innovative alternative to hand-painted murals, wallpapers and vinyls, the closest alternative currently on the market is printed glass, which is more expensive, requires pre-cutting before installation, and cannot accommodate future alterations.
A spokesman for the manufacturer, Altro, said: "Hospital rooms are already cluttered and Altro Whiterock Digiclad provides artwork opportunities that are integrated into surfaces and very easy to clean and maintain. Altrosan integral biocide adds anti-bacterial properties and minimal joints in the installation significantly reduce infection risks."
A play specialist at Salisbury District Hospital added: "Using Altro Whiterock Digiclad gave us the opportunity to produce rooms that engage patients in their surroundings, delighting and distracting them from clinical procedures. I no longer have to take my box of toys around with me as every bedroom has something to 'play' with in the wall designs. We now have a beautiful, and practical, unit."
Head judge, Jon Wilks, said: "Users have said this is truly fantastic."