ALUCOBOND® naturAL at the BAU 2011 show in Munich in January was integrated into the new ALUCOBOND® design concept
The idea behind the, completely new, design concept was to invite visitors into ALUCOBOND® City. The citys architecture is based on the famous Kranhaus buildings in Cologne designed by the Hamburg architects office Bothe, Richter, Teherani. The overall booth image is a composition of various spatial shapes, colors of light as well as surfaces. These almost elementary architectural reference points create an abstract and at the same time a familiar urban scenario embedding the products on display in a very natural way.
The towers were realized with the two new surfaces ALUCOBOND® naturAL sparkling and reflect. They were accentuated with a digitally printed pattern that reflects the façade of Rockefeller Center in New York. Due to this architecturally timeless pattern the urban touch of the concept is further emphasized.
At each tower in ALUCOBOND® City, the manifold forms of application for ALUCOBOND® were presented, both by showing its surface variety as well as the different fixing systems.
The design is part of the new ALUCOBOND® brand image which distinguishes itself through style and emotion. ALUCOBOND® has pointed the way for more than four decades. The visual identity of the brand has altered throughout the years to reflect the zeitgeist. With ALUCOBOND® Next Generation the brand image comes closer to the artistic world. Its appearance is timeless, vintage and at the same time modern thus supporting the genetic code, the success of ALUCOBOND®.