The Bathroom Association announces that ASR International Ltd has joined as an Affiliate Member, further strengthening the support available to those in the bathroom sector and its wider supply chain across the UK.

The UK bathroom industry is a vital part of the wider building materials and home improvement sectors, contributing significantly to both residential and commercial development. Success in the industry is being driven by innovation, increased consumer demand for luxury and energy-efficient products, and the growth of online retail alongside traditional trade channels. At the same time, businesses are navigating rising material costs, supply chain disruptions, and evolving regulatory requirements, putting a premium on strong leadership and strategic capability.

ASR International exists to connect industry-leading businesses with the best executive talent, providing tailored search solutions, market intelligence, and strategic consultancy. With a deep understanding of the bathroom and building materials sectors, ASR International helps companies deliver on growth, transformation, and succession planning with confidence.

Daphne Doody-Green, CEO of the Bathroom Association, said:

“We are delighted to welcome ASR International as an Affiliate Member. The bathroom sector is facing both significant opportunities and significant pressure from regulatory change, sustainability demands, and shifting consumer expectations and channel mix. In this environment, having the right leadership and team in place is absolutely critical.

“ASR International understands our sector, our routes to market, and the realities we face. Their insight into executive search, succession planning, and strategic hiring will be a real asset to our members as they strengthen their organisations for the future.”

ASR International specialises in recruiting key commercial, operational, and sales leadership roles, supporting manufacturers, distributors, showrooms, and merchants in securing the talent needed to drive market growth, expand customer reach, and implement effective business strategies. Their work spans board and C-suite appointments through to critical leadership roles across commercial, operations, and technical functions.

Ed Robinson, Managing Director of ASR International Ltd, commented:

“Joining the Bathroom Association marks an important step for ASR and reinforces our long-term commitment to the bathroom and wider building materials sectors. We partner closely with design-led manufacturers and suppliers, supporting them through growth, transformation and ongoing strategic development. Through collaborative, long-term relationships, we help businesses overcome market challenges while unlocking new opportunities for sustainable growth.”

“For Association members, our value goes beyond traditional recruitment. We bring deep sector expertise, strong industry relationships and an active headhunting approach to identify senior leaders who can drive performance and resilience. We’re excited to work alongside the Association, share insight with members, and help them build teams that support long-term growth and industry progression.”

The new partnership will see ASR International engaging with Association members through events, insights, and tailored support on recruitment strategy, executive hiring, and succession planning.