BAL have appointed Simon Harding and Geoff Cavell to their sales team.

Simon joins BAL as Area Sales Manager (ASM) for the East Anglia and the Home Counties. Simon will work with BAL distributors and other customers to develop the BAL product range and provide a first port of call.

With an extensive career in the tiling industry, Simon has worked for companies including Solus Ceramics, Ceramic Tile Distributors (CTD) and Colchester Tiles.

He joins BAL from Johnson Tiles where he worked with the housebuilding sector in the south.

Geoff Cavell joins BAL as a Product Support Technician (PST) for the Midlands.

Geoff has worked in the tiling sector since leaving school, initially as an apprentice working for his father's tiling business and then taking over the reins a few years ago as owner of the business.

He has been a keen user of BAL adhesives and will bring his practical tiling skills to his new role as PST.

Geoff will work alongside Kieron Birch, BAL ASM for the Midlands, providing support and training to distributors as well as providing on-site support and technical advice for contractors and tilers.

Founded more than 20 years ago by the market-leaders for full tiling solutions, the PST concept is an integral focus of the many support services BAL provides to tilers, contractors and distributors.

The nationwide team provide on-site consultancy and training, resolving any issues found prior to or during tiling work, as well as advice online and on the phone.

Commenting on the appointments, David Hackett, General Manager said: “I’m delighted to welcome Simon and Geoff into our sales team. Both have extensive experience in the tiling industry and will significantly enhance our ability to provide an outstanding support service to our distribution partners, contractors and end users.”