The Bathroom Manufacturers Association (BMA) can announce that Be Modern Ltd, along with its well-known brand Atlanta Bathrooms, will be a Gold Sponsor for the upcoming Connect Conference 2025, taking place on September 16–17 at the Grand Hotel in Birmingham.

As Be Modern Ltd recently celebrated its 60th anniversary, it reflects a long-standing commitment to innovation, quality, and customers' evolving needs. From its beginnings in 1964 with a single brand, the company has grown to include a diverse portfolio—producing fireplaces, stoves, bathroom furniture, and more — to make life at home more stylish, simple, and comfortable.

The 2025 conference will centre on the theme “Connect the Dots,” exploring how closer collaboration between manufacturers, retailers, merchants, and supply chain partners in the bathroom sector can unlock sustainable growth and resilience in an increasingly complex marketplace.

Tom Reynolds, Chief Executive of the BMA, welcomed the announcement:
“We’re delighted to welcome Be Modern Ltd and Atlanta Bathrooms as gold sponsors for this year’s Connect Conference. As a long-established manufacturer with a strong customer focus, their support reflects the spirit of this event – bringing the industry together to share knowledge, tackle challenges, and drive innovation for a successful future.”

Mike Spink, Managing Director of Be Modern Ltd, commented:
“We’re proud to be supporting the BMA Connect Conference 2025 as a gold sponsor during such a special time for Be Modern. Marking 60 years in business, this is a moment to reflect on our heritage while looking ahead with ambition. The conference provides a valuable platform for the industry to come together, exchange ideas and build the kind of partnerships that will help us all grow in a fast-moving world.”

Attendees can expect a dynamic two-day programme, including keynote presentations from Alex Depledge and Anna Leach, interactive panel sessions, and exceptional networking opportunities.

Rounding the conference off in style will be the Gala Dinner, where not only will guests be treated to an exceptional three-course dinner, but they will also be able to celebrate the winner of the BMA Sustainability Award and our Thirty-under-Thirty 2025 cohort of winners.

As the bathroom industry continues to adapt to shifting demands and new opportunities, the BMA Connect Conference 2025 will provide the insights and connections needed to shape a bright and collaborative future.

For more information and to register for the event, please visit the official BMA Industry Conference website.