BRITA announced a landmark partnership with the Lawn Tennis Association (LTA) as the first non-single-use plastic water sponsor ever in the history of British tennis.

This summer BRITA supplied sustainable water solutions across four of the LTA’s major tournaments – with BRITA VIVREAU water dispensers and reusable bottles, bringing free filtered water to players, fans, spectators and tournament officials.

This move breaks the long-standing cycle of plastic bottled water sponsorships that have dominated tennis and the broader sports community for years. By setting this precedent, they can encourage a shift towards more environmentally friendly practices, without compromising on quality or experience.

As the National Governing Body of Tennis for Great Britain, the LTA is leading the charge in paving the future of sustainable tennis. Their commitment to reducing single-use plastics aligns perfectly with BRITA’s mission, and together they successfully saved the equivalent of a whopping 220,000 single-use plastic bottles across four LTA tournaments!

To break away from single-use bottled water is a significant move, one that would push consumers to rethink their water consumption habits. The LTA needed a partner who could meet the complex hydration requirements across sites, for players, staff, spectators etc; while at the same time, addressing the environmental challenges within the sport.

This is where BRITA stepped in. Their water dispenser solutions are versatile and customisable with a choice of water types, channelling over 50 years of filtration expertise and are extremely durable to cater to multiple environments – even complex ones within the LTA - like on-court and hospitality and public access areas.

BRITA’s unparalleled service offering stands out over others in the market, and ensures the reliable running of their dispensers, which is the guarantee you need in such an environment.

Through this partnership, they are taking concrete steps to reduce plastic waste and make a lasting positive impact on the environment. It is important to collaborate and commit to working with like-minded partners and choose sustainable options to amplify their footprint and set new standards for responsible business practices.

Learn more about the landmark partnership here:

BRITA VIVREAU X LTA Partnership