The Bathroom Association is celebrating as City Plumbing, one of the UK’s most respected and wide-reaching plumbing and heating merchants, has officially joined the Association.

As the first major national merchant to become a member of the Bathroom Association, City Plumbing’s decision marks a powerful endorsement of the Association’s broadened vision to unite the whole bathroom supply chain, from manufacturers and merchants to retailers, designers, and installers.

Daphne Doody-Green, Chief Executive of the Association, commented:

“City Plumbing’s decision to join the Association is hugely symbolic. It’s a signal that our new, more inclusive direction is not just timely, it’s necessary. With over 350 branches, award-winning showrooms, and a frontline connection to customers across the UK, City Plumbing brings a vital perspective to our work. This partnership is proof that by collaborating across the whole supply chain, we can tackle shared challenges, accelerate innovation, and make bathrooms better, for people and for the planet.”

City Plumbing, part of the Highbourne Group, employs over 3,000 colleagues and operates nine businesses across the trade, home improvement, and DIY markets. Known for providing expert advice and a comprehensive range of plumbing, heating and bathroom products, the business is a cornerstone of the UK’s bathroom retail ecosystem.

With most of its branches housing state-of-the-art bathroom showrooms, City Plumbing plays a pivotal role in shaping consumer choice and supporting trade professionals with product selection, design expertise, and fast access to essential stock.

Steve Smith, Managing Director - Bathroom at City Plumbing, said:

“We’re proud to be the first merchant partner to join the Bathroom Association. Their direction aligns with our values of being customer-first and creating the future. By adding our voice to this influential community, we’re committing to a shared goal: creating a better, more connected bathroom industry where innovation thrives, and challenges are solved collectively.”

Collaboration in action

City Plumbing’s membership opens the door to greater representation and sharper insights at the heart of the sector. From influencing government policy to enhancing product compliance and promoting sustainability, the Association and its newest member will collaborate to champion high standards and drive market growth.

“Our vision is clear,” added Green. “We’re building a platform where merchants, manufacturers, installers, and retailers can share knowledge, shape standards, and drive change together. City Plumbing joining us in this journey shows we’re on the right track.”

This partnership demonstrates what’s possible when businesses across the spectrum come together with a shared purpose: to make bathrooms better for everyone.