The power of Crown Trade Clean Extreme has seen the product gain a new style billing, focused on its stain removing powers. Crown Paints has repackaged its polished performer – one of the most popular products in the Crown Trade range among specifiers – to highlight its class-leading capabilities.

New designs for the Crown Trade Clean Extreme suite of products highlight that the product is 100 per cent more stain resistant than standard matt vinyl emulsion paint - and can be scrubbed up to 10,000 times. Available in Scrubbable Matt and Durable Acrylic Eggshell Crown Trade Clean Extreme comes with an ISO 11998 Class 1 scrub rating and is geared up to cope with stringent cleaning regimes, ultimately reducing the need for costly redecoration by minimising wear and tear.

Sharon Smith, Crown Paints Trade Communications Manager, said: “Crown Trade Clean Extreme Scrubbable Matt and Durable Acrylic Eggshell both offer a finish that is 100% more stain resistant compared to conventional matt vinyl emulsion. “A true flat matt coating, Crown Trade Clean Extreme Scrubbable Matt retains its qualities even after repeated scrubbing, while the Durable Acrylic Eggshell leaves a subtle mid sheen finish.”