Crown Paints is ready to kick off the New Year in style after teaming up with Sky Sports News HQ in a high impact sponsorship package. The UK paint manufacturer has signed a deal to feature on the station’s popular 10pm bulletin from January 1, 2015.

The agreement will see Crown Paints on the TV every day throughout 2015 and represents a significant investment in their Trade brands. The sponsorship package will start with the Crown Trade brand, using special ‘idents’ featuring fictitious painters and decorators mimicking visual cues common to most Sky Sports broadcasting. As part of the package, Crown Paints will also run banner advertising on SkySports.com, the most visited commercial sports destination on the web, and the Sky Sports mobile service.

Debbie Orr, Marketing Manager at Crown Paints, said: “Sky Sports News HQ is ‘must-have’ TV for sports fans and we think it provides the perfect platform to get our message across. We will appear 7 days a week, 52 weeks a year, reaching a huge audience.”