1. Synergies related to product line and sales network
The acquisition of Rotex will contribute significantly to the execution of Daikins strategy to expand its heating business alongside its other strategic business pillars of air conditioning, applied systems and refrigeration.
A close look at the European heating market reveals that it is undergoing a structural change. Driven by higher gas and oil prices and changing legislation, the share of renewable and energy efficient heating sources is rapidly increasing. Supported by government incentives in most EU countries, solar panels and heat pumps are becoming well-established technologies. Daikin entered the European heating market two years ago with its innovative Daikin Altherma offering: an air-to-water heat pump, based on Daikins advanced heat pump technology.
Daikins heat pump range will be complemented by Rotex heating solutions consisting of efficient boilers, solar and underfloor heating. Rotex will now get the opportunity to integrate an air to water heat pump boiler into their advanced heating solution. Furthermore, it will also enable the integration of both companies heating know-how and thus to expand their dedicated heating portfolio. Finally, the acquisition of Rotex will further contribute to Daikins environmental strategy of promoting energy efficient building climate solutions.
2. Rotex Heating Systems GmbH: leader in hybrid installations
Rotex, headquartered in South Germany, is a midsized heating company with 360 employees engaged in the production and distribution of heating products in Europe. Established in 1973 by Mr G. Rambacher, Rotex is known as a technology leader for advanced heating solutions combining highly efficient hybrid systems of gas/oil/bio-oil condensing boilers and solar panels. The product range is completed by a domestic hot water tank and underfloor heating.
Rotex offers a complete hybrid heating system with the choice of traditional and renewable energy sources for a customised solution. In addition to Germany, Rotex has sales affiliates in the main heating markets of Italy, France, Spain, UK and Poland. In 2007, Rotex had a turnover of 62.7 million euro.
3. Daikin Europe N.V.: Advanced climate control products and services for Europe, Africa and the Middle East
Daikin Europe N.V., located in Ostend, Belgium has more than 4,000 employees, is the Daikin sales and manufacturing headquarters for Europe, parts of Africa and the Middle East. Daikin Europe was established in 1972 and over the years has grown into the most advanced comfort climate plant in Europe. A comprehensive range of heating, air conditioning and refrigeration products and systems for commercial, residential and industrial applications is produced and supplied from the Ostend plant, supported by two factories in the Czech Republic. Daikin Europe enjoyed sales of 1.9 billion euro in 2007.