The Bathroom Manufacturers Association (BMA) has swelled its number of affiliate members, announcing that dissident, a creative agency known for its unapologetically bold and memorable marketing, has joined the association.

dissident brings a fresh perspective to the industry, focusing on crafting social-first strategies, photography, and videos that stand out from the crowd.

Tom Reynolds, Chief Executive of the BMA, shared his thoughts on this exciting addition:

“dissident’s approach to marketing is exactly what the bathroom sector needs to stay relevant in a rapidly evolving marketplace. Their expertise in creating campaigns that people genuinely remember will be a valuable asset to our members, helping them connect with customers in new and impactful ways. We look forward to seeing how dissident’s creativity will push the boundaries of traditional marketing in our industry.”

dissident’s ethos is rooted in challenging the status quo, and their work is all about making brands unforgettable. Daniel Moore, Creative Director at dissident, outlined his enthusiasm for joining the BMA:

“The bathroom sector is a fascinating world of innovation and craftsmanship, and we see huge potential to tell its story in ways that resonate deeply with audiences. As an affiliate member of the BMA, we aim to bring fresh energy and a unique perspective, helping brands stand out and build lasting connections with their customers. dissident thrives on making the ordinary extraordinary—something we believe aligns perfectly with the ambitious nature of this sector.”

With dissident now part of the BMA family, members can expect to access innovative marketing services that transform how they present their products and engage with customers. From reimagining brand identities to delivering disruptive campaigns, this partnership is set to make waves in the industry.