Composition and manufacture
The collection acknowledges the ideas, shapes and design more familiar at the upper end of the market, but makes them much more accessible. Ideal-Standard CONCEPT offers flexible choices and gentle geometry, resulting in a very desirable and timeless soft minimalism that is designed to be completely holistic. CONCEPT is a much more sculptural and organic version of the clean, clinical minimalism that is often seen at the high-end of bathroom design. The CONCEPT collection presents both aesthetics and practicality.
The wide back-rest area of the baths in the Ideal-Standard CONCEPT range has a straighter shape than the curved interior that is common in many mid-market designs. This feature is designed to complement the soft minimalist look and feel of the collection, and also provides comfort. The problem with some curved back rests on regular size baths is that as the user reclines, they can feel quite restrictive and unnatural, especially those who are broad-shouldered.
All the baths in the Ideal-Standard CONCEPT range feature a new waste technology. Instead of interrupting the clean lines with an overflow in the side of the bath, it is hidden at the end of the bath below the taps. This means the baths can be installed up to 40mm lower than other standard baths, thus making a real difference to people with mobility issues.