Last month saw the launch of Aggregate Industries' eye-catching new branding for Masterblock and their thumb-stopping campaign.

"Solving your concrete block needs is only a Masterblock Away. With Masterblock, you’re always within easy reach of a wide range of the highest quality and performance concrete blocks. For all types of building projects, Masterblock is perfectly positioned to supply your demand. We work flexibly across any location, making our products readily available, wherever you are."

The construction materials company has created a new brand identity for their concrete block brand Masterblock, to drive brand awareness & customer engagement. They have created a campaign that focuses on the brand’s value added ranges to get people to reconsider their perception of blocks - a block is not just a block!

Aggregate Industries wants to emphasise the brand’s reliability, dependability and personability. Masterblock is national enough to be local - large enough to be counted upon - and has the breadth of range and flexibility of service to meet any need.

Find out more by visiting the launch page.