Kingspan Access Floors, a leading manufacturer of raised access flooring solutions, tells us how having a Premier Profile on Barbour Product Search, the online building product directory, has helped to generate contacts from prospective customers.
Part of the international Kingspan Group PLC, the services provided by Kingspan Access Floors are recognised throughout the world; their flooring products are installed in prestigious developments in Europe, the Middle East, the Far East, Africa and India, as well as in the UK.
Kingspan Access Floors began promoting their products in the printed Barbour Compendium book over ten years ago and the company, wanting to continue to benefit from the renowned reputation Barbour has in the construction industry, now has a Premier Profile on Barbour Product Search.
A Premier Profile allows manufacturers to promote their products to the specification audience with product entries. Different types of content including brochures, technical information, case studies, news stories and videos can also be uploaded.
Danielle Dutton, Marketing Coordinator at Kingspan Access Floors, says: Having a Premier Profile on Barbour Product Search has allowed us to showcase the projects we have worked on, including the major development of the new Co-operative HQ in Manchester.
Its great that whenever we have a new case study or news story, the editorial team will add it to our profile to keep it updated. We can have as much content as we like!
Barbour Product Search also sends out a weekly newsletter to over 28,000 subscribers, providing another platform for manufacturers to enhance their advertising. Kingspan Access Floors took the opportunity to promote their LEED and BREEAM guide in our general newsletter.
Danielle continues: Using the newsletter facility worked extremely well when marketing our new environmental brochure. We had a great response and created some new business contacts.
We recently launched our new website and had no hesitation in using Barbour Product Searchs newsletter again to share this story with their audience.
I would highly recommend the services offered by Barbour Product Search to other companies who want to get their products in front of the full specification audience, and receive contacts from future customers.