Lincrusta Collaborates With Morris & Co. To Create Incredible Embossed Wallcoverings

Lincrusta Collaborates With Morris & Co. To Create Incredible Embossed Wallcoverings

Lincrusta Wallcoverings and Morris & Co. are delighted to announce the launch of a collaboration collection featuring three luxuriously embossed wallcoverings that are now available at Brewers!

Ornamented in the timeless heritage patterns of Morris & Co., the company was established in the 19th century by William Morris, a revolutionary force in Victorian Britain. Lincrusta now brings their history and craftspersonship prowess to these renowned designs in this exclusive range.

Made in the spirit of William Morris, three wallpaper designs rely upon processing natural ingredients such as linseed oil with time-honoured craft skills in Lincrusta’s factory in Lancashire, England. On a historical note, it is even thought that Morris himself experimented with embossed wallpaper techniques in his 1886 Chrysanthemum Toile design, his nod to the Japanese faux leather embossed wallpapers fashionable at the time.

This capsule collection features two iconic Morris & Co. patterns, ‘Acanthus’ and ‘Fruit’, alongside the introduction of a new Dado panel that combines evergreen ‘Willow Boughs’ with ‘Diaper’. A high-performance wallcovering selection, Lincrusta’s technical expertise ensures these papers are equally at home in both residential and hospitality settings.

Jessica Clayworth, Morris & Co. Lead Designer comments:
“It has been an exciting collaboration with Lincrustra. Their deep understanding of our design ethos, coupled with a genuine sensitivity towards the authenticity of the original documents, made it an obvious and seamless partnership. Given William Morris's pioneering work with Japanese leather papers, the decision to join forces was a natural one. Witnessing our designs spring to life in a manner that both breathes new life into them and remains steadfast to their heritage has been nothing short of remarkable.”

As with all Lincrusta wallcoverings, the options for creating bespoke walls are limitless. They can be painted in the chalky Morris & Co. paint colours for a timeless elegant look or reimagined in unexpected colour combinations and finishes for a fresh take on these iconic patterns.

Meet The Designs:

1. Fruit
An abundance of ripened pomegranates hangs temptingly from the branches of an overflowing tree. Amongst flora are fine-printed branches in the background to give the design an irresistible depth. One of the earliest Morris & Co. wallpaper designs, Fruit was first produced in 1864.

2. Acanthus
Acanthus is one of Morris & Co.’s most iconic patterns. Authored in 1875, Acanthus is filled with Morris’s instinct for the drama of nature and great energy for patternmaking. With complex layering and vigorous curves, the scrolling acanthus foliage produces a three-dimensional effect within interior spaces.

3. Willow Boughs Dado
A brand-new design co-created with Lincrusta, the Willow Boughs Dado combines the classic Willow Boughs (1887) and Diaper (1870) for this exquisite panel that sits below traditional chair rails.

Shop the brand-new collection online or find out more in your local Brewers Decorator Centre.

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