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New Abloy Managing Director Leads Dealer Support Drive

New Abloy Managing Director Leads Dealer Support Drive

High security locking specialist Abloy UK has appointed Aaron Yule as Managing Director, in a move that will deliver increased support for dealers selling Abloy solutions for ‘high risk, high value’ end-user markets.

Previously Managing Director of ASSA, Aaron has worked within the global ASSA ABLOY Group for 17 years, across product management, marketing and operations. Aaron will lead sales drives in the utilities, leisure/museums and finance markets, and will also be helping dealers to benefit from growth potential in the electric locking market, particularly for sustainable building developments.

Commenting on his new role, Aaron said: “One of my main priorities is supporting dealers who have invested in the Abloy brand.

“The Abloy range offers high security locking solutions for markets where there are high value items or building areas at high risk of theft, attack or unauthorised entry. Our product range backed up with our knowledge and expertise provides dealers and end-users with proven solutions to some of these quite specific security problems.

“End-users in a variety of markets recognise and trust the Abloy name, associating our products with exceptional quality, durability and performance. My ambition is to make sure this continues.”

Abloy UK’s previous Managing Director Matt Thomas has moved within the ASSA ABLOY group to become Managing Director of the new ASSA ABLOY Access Control division.

Abloy UK supplies a market-leading range of padlocks, electric locks and cylinders for cabinets and doors in retail, leisure and museum environments as well as utilities, telecommunications and military applications.

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