When this legendary motorcycle company opened a new showroom, they needed to ensure that the interiors reflected their iconic brand.

As the brand enjoys a cult following who value its strong heritage and life-time experience, the company puts a lot of emphasis into organising community events, thus the showroom needed to be a lot more than just a point of sale. Effectively, the design recreates an atmosphere of a gentlemen’s club with Chesterfield leather sofas and retro lighting.

To further enhance the experience, the walls were covered with Vtec London Brick Multi panels adding warmth and character.

Having previously worked on projects for this brand, the Vtec team knew it was important to guarantee the consistency of interiors across multiple locations and Vtec’s texture panels help to achieve that with ease.

Speaking of the result, the Regional Manager for Harley Davidson commented:

“Very pleased with our customers reaction to the walls. We moved to our new premises after 23 years in our previous location that had a ‘worn’ look. We moved into a brand-new building, the walls certainly add a look of homeliness and really help the atmosphere.”

How did Vtec panels help this project?

• The panels are moulded from an original brick wall, beautifully replicating all the characteristic textures and features
• Large panels size and ease of installation mean that big areas can be covered with considerable time and cost saving contributing to earlier venue opening
• The durability of London Brick panels helps to maintain interiors in top condition over many years even in high footfall areas
• Consistency of Vtec's products means that you can install Vtec panels in multiple locations maintaining consistent brand identity.