Barbour Product Search is part of the Informa Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

New Sky deal puts Crown Paints’ brands in top flight position for 2017

New Sky deal puts Crown Paints’ brands in top flight position for 2017

Crown Paints’ high performance brands and service will air throughout 2017 on screens across the country and beyond as part of a high impact sponsorship package with Sky Sports News HQ. Crown Trade, Sadolin, Sandtex, as well as Crown Decorating Centres, will each take a share of the screen time, featuring on the station’s popular 10pm bulletin, 365 days a year, reaching nearly 5 million adult men.

The agreement represents four years of collaboration between Crown Paints and Sky, and the UK paint manufacturer’s third full year of sponsorship. At four dates throughout the year, Crown Paints’ brands will take over the SkySports.com homepage, with a range of exciting initiatives. The activities will also run across Sky Sports mobile and social media sites. The sponsorship package kicks-off with the Crown Trade brand, using new ‘idents’ developed for 2017.

The sponsorship package kicks-off with the Crown Trade brand, using new ‘idents’ developed for 2017. Crown Trade Clean Extreme is referenced in a further ident, which highlights the scrubbable features of the product. Crown Trade Clean Extreme is referenced in a further ident, which highlights the scrubbable features of the product.

Debbie Orr, Marketing Manager at Crown Paints, said: “Our partnership with Sky Sports News HQ is going from strength to strength and it’s the perfect platform for us. “We are able to use this ‘must-have’ TV channel to reach millions of sports fans and share information about our brands and service in a personal and highly-engaging way.”

Add to Project Board

Create a new project board:


Crown Paints

Crown Paints

Crown Paints is one of the UK's largest and most successful paint manufacturers with a rich history extending back over 200 years.
The solutions they offer for effective paint specification – and the way in which they are delivered –...
View company profile
T(0330) 0240 310
E[email protected]
WVisit Crown Paints's website
 Crown House, PO Box 37, Hollins Road, Darwen, Lancashire, BB3 0BG

Make an enquiry to Crown Paints

You may also be interested in this related Company News: Apprentice ‘Decorator Of The Year’ finalists confirmed Read Now