The Bathroom Manufacturers Association (BMA) welcomes Pimberly, a leading UK provider of cloud-based product information management (PIM) and digital asset management (DAM) solutions, as an affiliate member.

Pimberly brings a wealth of experience and cutting-edge technology to the bathroom industry, helping manufacturers streamline product data and drive digital growth. With a passion for product storytelling and a commitment to innovation, Pimberly empowers brands to deliver high-quality, consistent product experiences across all channels – from eCommerce and in-store displays to printed catalogues and digital sales platforms.

Founded in Manchester in 2016, Pimberly has grown rapidly, earning recognition as one of the UK’s fastest-growing tech scale-ups. The company has built strong partnerships with leading bathroom brands, including Abode, VADO, and Aqualisa, cementing its reputation as a trusted digital partner in the sector.

Martin Balaam, Founder and CEO, Pimberly, commented, “The bathroom sector continues to be a strong area of growth for Pimberly, and we’re proud to support industry-leading manufacturers like Abode, VADO, and Aqualisa. As product data becomes central to driving omni-channel success, from digital channels and in-store experiences to printed catalogues and digital sales enablement tools, we’re excited to help more BMA members deliver consistent, high-quality product experiences across every route to market. Our mission is to empower manufacturers with industry leading AI eCommerce tools they need to scale efficiently and stand out in a competitive, design-led industry.”

As digital commerce continues to evolve and the demand for rich, accurate product information intensifies, this partnership empowers association members to stay competitive in a marketplace where aesthetics, innovation, and user experience are key drivers of success.

Tom Reynolds, CE of BMA, said, “It’s great to welcome Pimberly to the association’s affiliate member network. Their understanding of product data and dedication to enhancing digital journeys align with our mission to support innovation and operational excellence in the bathroom sector. Pimberly’s tools will offer valuable resources to our members as they navigate evolving consumer expectations and digital transformation.”

Pimberly joins a community of industry leaders dedicated to collaboration, sustainability, compliance, and best practice. Their involvement enhances the association’s ongoing commitment to providing members access to transformative technologies and forward-thinking partners.