RainStick Shower, an award-winning innovator in sustainable water technology, is the latest affiliate member to join the Bathroom Manufacturers Association (BMA). This collaboration marks a significant step toward advancing water conservation efforts within the bathroom industry, aligning RainStick’s groundbreaking technology with the BMA’s commitment to environmental stewardship.

RainStick Shower was founded with a simple yet powerful mission: to revolutionise how people use water without compromising luxury or performance. Since its invention in 2019, RainStick has redefined sustainable showering by creating a system that captures, circulates, and cleanses water in real time—saving up to 80% of water and energy while delivering double the flow rate of a standard low-flow shower.

With the UK government and global industries intensifying efforts to promote water efficiency, RainStick’s entry into the BMA is timely and crucial. The company’s advanced showering system, which includes high-intensity UV-LED purification and an automated self-cleaning function that eliminates 99.99% of exposed bacteria and viruses, provides an innovative solution for reducing water waste without sacrificing user experience.

Tom Reynolds, Chief Executive of the BMA, welcomed RainStick to the association, emphasising the value of their expertise in water-saving technology:

“RainStick’s membership of the BMA comes at a pivotal time when the BMA is working with relevant stakeholders to address perceived regulatory barriers to recirculating shower technology here in the UK. Their innovative approach to sustainable showering aligns perfectly with our mission to drive forward water efficiency and environmental responsibility in the bathroom industry.

“We look forward to the insights and expertise they will bring to our existing members and our efforts in furthering a collective goal of improving sustainability standards.”

Alisha McFetridge, CEO and Co-founder of RainStick expressed enthusiasm about joining the BMA and contributing to its environmental initiatives:

“We are thrilled to be joining the BMA as an affiliate member. RainStick was created to provide a meaningful solution to water scarcity while enhancing the showering experience. By collaborating with the BMA and its members, we hope to drive further awareness and adoption of water-efficient technologies, supporting a future where sustainability and performance go hand in hand.”

With a growing portfolio of prestigious awards, including recognition from TIME’s Best Inventions list and the Best of KBIS Awards, RainStick continues to push the boundaries of sustainable bathroom innovation. Through its affiliation with the BMA, the company aims to work alongside leading manufacturers to advocate for greater water conservation across the industry.