SE Controls, the UKs leading supplier of specialist smoke and natural ventilation systems, tells us how the opportunities presented through Barbour Product Search and the service provided by the team has helped to widen the companys exposure to their target market.
Working in virtually every sector of the industry, from housing to commercial, leisure to retail, SE Controls offers a wealth of experience in the design, supply installation, commissioning and maintenance of automatic control systems for smoke or naturally ventilated buildings.
With such a vast market to reach, SE Controls turned to Barbour Product Search to increase the companys exposure to potential customers. A Premier Profile on Barbour Product Search allows manufacturers to promote a variety of content including featured products, catalogues, case studies and press releases, as well as providing contact details and a link to their own website.
Our digital audience covers the whole purchasing chain, and active specifiers are directed to the site through our sister company, Barbour ABI, who make around 25,000 calls every month when reporting on construction projects, giving Barbour Product Search a distinct advantage over the competition.
Helena Preston, Marketing Assistant at SE Controls says: The excellent reputation Barbour Product Search has within the industry was a key influencing factor when choosing their services to help promote our products.
Being able to have links, case studies and product catalogues on our profile all helps to attract potential customers, and we can add as much content as we like throughout our subscription.
As part of a Barbour Product Search package, manufacturers are also assigned a dedicated editorial account manager, who acts as an extension to the companys own marketing team. They will set up the profile and be in contact regularly to offer advice and suggestions to ensure the profile is fully enhanced.
Helena continues: We receive great support from the Barbour Product Search team. I know as soon as I email over any press releases or changes, my editorial account manager will be quick to respond and upload the content.
The team will also tweet whenever a new press release is added, which exposes us to a wider audience and encourages people to follow us on Twitter.
I would not hesitate to recommend Barbour Product Search to other manufacturers who want to increase their reach to potential customers and drive quality traffic to their website.
For more information about SE Controls, take a look at their Barbour Product Search profile or visit www.secontrols.com.
You can also follow @SEControls on Twitter.
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