This independent eyewear store in the West Midlands prides itself on providing bespoke care for every single customer. To maintain their autonomy and to differentiate themselves from bigger chain retailers, they source an exclusive range of products and, with the help of Vtec’s Rough Concrete Panels, have formed a unique and quirky interior that reflects their company’s philosophy.

The rough texture of the panels creates a fantastic backdrop for light and delicate spectacle frames. Complemented by simple industrial shelving units and clever lighting system, the finished interior is tasteful and not overly busy, allowing the glasses to take centre stage.

Vtec’s rough concrete panels are produced from original walls with exact natural textures and features and contain in excess of 50% natural pigments, oxides and minerals, allowing you to achieve authentic looks avoiding time-consuming and messy wet render alternatives.

How did Vtec panels help this project?

• Vtec Rough Concrete panels created a noticeable and memorable interior, helping this independent store to stand out among the multitude of high street retailers;
• Thin profile of the panels allows them to be fitted in the smaller areas without reducing valuable floor space;
• Easy installation technique contributes to shorter refurbishment timeframe, minimising closure time and therefore ensuring quicker return on investment.