Symbiosis of rubber and granite wins red dot design award

Symbiosis of rubber and granite wins red dot design award

nora systems has been honoured with the globally coveted “red dot design award 2012” for outstanding product design. The innovative noraplan unita floor covering succeeded in convincing the jury of international experts with its unusual combination of rubber and granite materials. Creative designers and manufacturers from all over the world had submitted a total of 4,515 designs to this prestigious product competition.

The special characteristic of the new rubber floor covering, launched by nora systems in autumn 2011, is the combination of two totally contradictory, yet perfectly complementary natural materials. The granite particles sprinkled in the matt rubber reflect light in all its facets, creating ever-changing effects on the floor depending upon the angle of incidence. With its versatile, but at the same time reserved design, noraplan unita endows rooms with a particularly elegant atmosphere and can be integrated into any building.

Recognition for outstanding design
“With their achievements, the prize winners have demonstrated not only an extraordinarily high quality of design, but also that design is an integral component of innovative product solutions,” says Professor Peter Zec, the initiator and managing director of the red dot design award. Alexander K. Althof, CEO of nora systems GmbH, is also convinced that “investing in creative ideas pays off.” “An interdisciplinary team has worked intensively on the development of noraplan unita. We are delighted about the recognition for this work and the fact that we have convinced the international jury with our unique product design.

nora floor covering in the red dot design museum
The internationally acknowledged seal of quality will be presented on July 2, 2012 at the traditional red dot gala. More than 1,000 international guests from the worlds of design, industry, politics and media will come together in Essen’s Aalto theatre to celebrate the climax of this year's competition. The award-winning products will then go on display at a 4-week long special exhibition in the red dot design museum. The museum, housed in the impressive atmosphere of the former boiler house of the Zollverein coal mine, is the world’s biggest permanent exhibition of contemporary design with more than 1,500 products on display over more than 4,000 square metres.

The red dot design award has been conferred since 1955, and has established itself internationally as one of the most coveted seals of quality for excellent design. In 2011 alone, more than 14,000 applications were submitted for the competition from over 70 countries.

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nora® Flooring Systems Ltd

nora® Flooring Systems Ltd

At nora®, we believe sustainability today is the foundation of a better tomorrow. All nora floor coverings are carbon neutral. We’re committed to improving life for everyone who touches our product. Our commitment and upcoming initiatives are built...
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