Venue: The Showcase Stadium, Qatar FIFA World Cup 2022 bid
Product: The BOX Seat 903 model
Built as the central focus of Qatar’s FIFA World Cup 2022 bid, the Showcase Stadium was designed to show the world that a harsh climate was no longer a barrier and would not stand in the way of Doha hosting the global sporting event.
The BOX Seat 903 model was chosen as the perfect solution to providing cool but ergonomic spectator seating that combined the model stadium’s traditional desert architecture exterior with a modern, aesthetically pleasing interior.
Ultimately the structure was an outstanding success and clinched the FIFA World Cup 2022 for Qatar.