Tudor Roof Tile Co Ltd explains how promoting their company and products with the Barbour Product Search Portfolio has helped to increase their brand awareness and online exposure, and improve their websites own SEO ranking.
Tudor Roof Tile Co Ltd is Britain's foremost independent handmade roof tile manufacturer, which combines the finest English natural clays with traditional skills and methods in order to create old styled plain tiles with much sought after aesthetic qualities.
Tudor has been a Barbour Product Search client for over three years and has found that in this challenging economic climate, having a Premier Profile on Barbour Product Search, Building Product Search and BD Product Search has played an important part in making their company and products more visible to architects, specifiers and end users.
The Premier Profile allows building product manufacturers to incorporate a significant amount of detailed information about their product ranges, as well as news stories and customer case studies, which Tudor has found to be effective in generating further interest in their range of handmade plain roof tiles.
Building product manufacturers also have the opportunity to feature in the Barbour Product Search newsletter, which are distributed to key industry professionals across the entire purchasing chain.
Paul Lythgoe, Managing Director of Tudor Roof Tile Co Ltd, says: Barbour Product Search newsletters have increased our reach to architects and specifiers. These have, together with our product search profiles, improved our online links with various social media channels.
We receive detailed online statistics, which have also been useful in helping us evaluate the effectiveness of the newsletter and our website profile.
As well as access to online statistics and a checklist for updating Premier Profiles, manufacturers will also benefit from a dedicated Editorial Account Manager who will ensure profiles are fully optimised and updated regularly.
Paul continues: The editorial support we have received from the Barbour Product Search Portfolio team has been excellent. Our Editorial Account Manager is very helpful and pro-active in suggesting ideas and making sure that we do not miss opportunities.
The Barbour Product Search Portfolio is an excellent resource for companies targeting architects and specifiers, and we would certainly recommend the service to other building product manufacturers.