To make it more usable, helpful and easy to understand for their clients, VEKA are simplifying the Variations colour offering.

In the newly redesigned brochure, clients will have the colour swatches, colour combination tables, and lamination charts in one place next to the relevant system. The new offering was put together to support VEKA customers and help produce quicker turnarounds.

Dawn Stockwell, VEKA’S Marketing Director says “there are 27 colour combinations from a palette of 14 best-selling shades, and no need to wade through a big book of swatches and availability charts... The Variations colour offer also means a number of the industry’s less popular colours can be requested made to order, and these specialist shades typically have a four-week lead time… Laminated profile now makes up 40% of VEKA Group sales and we predict that the demand for colour is going to keep growing.”