The VEKA UK Group has overhauled its successful Variations colour range, consolidating its offering to VEKA and Halo customers into one unified suite. The industry-leading suite has now been expanded to 30 solid and woodgrain finishes.
An analytical approach to Variations' colour selection has seen The VEKA UK Group's percentage of foiled sales grow to outperform the industry norm by a significant 5%.
Acknowledging the fantastic take-up for the original Variations suite, VEKA have built on the hallmarks of what had already proven a winning formula. Besides streamlining the VEKA and Halo colour offerings into one central collection, the new Variations range 'upgrades' what customers and homeowners already know and love.
There are now 30 solid and woodgrain finishes on offer, and the opportunity to select a different foil for either side of the profile. That’s nearly 900 different permutations.
By showcasing traditional colours that are seeing a renaissance, as well as more contemporary shades, Variations has met with success in all sectors of the market.
The VEKA UK Group is issuing new Variations finger swatch books, providing fabricators and installers with a comprehensive yet easy-to-use overview of the new range, in a handy format. Equivalent RAL codes are listed for each shade, making it simple to colour match other aspects of any given project to the window profile.