Barbour Product Search is part of the Informa Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Abloy unveils new global vision and Valtteri Bottas collaboration

Abloy unveils new global vision and Valtteri Bottas collaboration

Security expert Abloy UK has unveiled an innovative new global vision, ‘Abloy - For Trust’, and announced an exciting collaboration with Finnish racing icon Valtteri Bottas, to strengthen its renewed brand.

This new vision has seen Abloy revitalise its core brand values and position itself for future growth. The Abloy branding has also been refreshed to better represent its modern digital offering.

Valtteri Bottas was identified as the ideal match to embrace and reflect Abloy’s brand values.

Aaron Yule, Managing Director at Abloy UK, explains: “Valtteri fits perfectly with the message that we want to convey across global Abloy markets. He and the Abloy brand have many common values and qualities: trustworthy, technological pioneering, innovative, first-class performance and teamwork.

“These features support the values we have defined in our branding, which are summed up in ‘Abloy – For Trust’.”

Valtteri Bottas added: “Success requires attitude, passion and willpower. You must be able to trust people, the power of collaboration, your team, your partners and the world around you. Above all, you must be able to trust yourself. Your ability to make things better.”

Aaron Yule concluded: “A brand must be actively nurtured to continually develop and grow in a positive way. The world around us is changing rapidly - and Abloy are investing and developing new products and technology to meet the current and future needs of the market.

“We are increasingly combining digital and mechanical expertise as we develop comprehensive solutions for our customers, and now is the right time to review and communicate our new brand values and identity”

Add to Project Board

Create a new project board:


Abloy UK

Abloy UK

Abloy UK are the UK’s leading experts on high quality door locking and functionality. Abloy product range includes electric locking, cylinder, padlocks, door operators and more. Together, their solutions offer secure, compliant and lasting...
View company profile
T(01902) 364500
F(01902) 364501
E[email protected]
WVisit Abloy UK's website
 Webinar – Integrated Thinking
 Portobello Works, School Street, Willenhall, West Midlands, WV13 3PW

Make an enquiry to Abloy UK

You may also be interested in this related Company News: Abloy launches new RIBA approved CPD: Digital Transformation in Physical Security Read Now