Aliva UK tells us how the service provided by Barbour Product Search encourages prospective customers to get in touch and increases the potential of converting leads into sales.

Aliva UK, part of the IVAS Group, is a leading Italian based manufacturer of architectural products and supplier of bespoke engineering services. The company offers an extensive range of façade systems including glass, stone, high pressure laminates, extruded ceramic granite, expanded mesh and the acclaimed range of TermoK8® insulated renders for exterior works.

Aliva UK turned to Barbour Product Search to market their vast range of products to the specification audience after previously having entries in the printed Barbour Compendium. Our flexible packages can be tailored for individual manufacturers’ needs, ensuring companies and products are promoted effectively.

James Ormerod, Managing Director at Gruppo IVAS UK, says: “We chose Barbour Product Search to promote our products because of the excellent reputation the brand has within the construction industry.”

“Due to the structure of our company, we needed a solution where both of our brands, Aliva UK and IVAS, would be represented. The Barbour Product Search team suggested displaying our products over two profiles, which has worked really well for us.”

Once specifiers have searched for, and found their perfect building product, Barbour Product Search encourages them to contact manufacturers directly by offering numerous ways to get in touch, including by phone, email and an online form, which can be completed without even leaving the page.

James continues: “The online form has proved to be an extremely useful function as we’ve had direct feedback from people viewing our profile pages straight into our inbox, meaning we can respond as soon as a lead is received.”

“I would certainly recommend Barbour Product Search to any building product manufacturer that wants to receive leads and increase their sales potential.”